The company run by using Lynton Crosby, whose business partner is supporting Boris Johnson run his Tory management bid, lobbies in Australia on behalf of a chief flavored milk emblem that includes more sugar than Coca-Cola, it has emerged.

Last week Johnson introduced that as high minister he might reconsider a tax delivered remaining yr that locations a levy on excessive-sugar beverages. The tax does now not cowl sugary milk-based drinks but the health secretary, Matt Hancock, has suggested this could manifest as a way of tackling youth weight problems.

Johnson’s campaign is being directed through Mark Fullbrook, who co-runs the London enterprise in Crosby’s empire, Crosby Textor Fullbrook Partners (CTFP).

The enterprise does now not say which corporations it represents inside the UK.

A check in of lobbying pursuits in New South Wales shows the Australian part of Crosby’s business, Crosby Textor Research Strategies Results, acts for the multinational dairy Parmalat.

The Italian-based totally company, owned via the French dairy institution Lactalis, sells various manufacturers of sugared milk-based liquids in Australia, a few with higher sugar content than tender drinks consisting of Coca-Cola, which would subject them to an extended UK-fashion sugar tax.

Fallbrook labored with Johnson on his a hit 2012 campaign to win a second period as London mayor. He was additionally at the back of Zac Goldsmith’s dropping mayoral marketing campaign four years later, which became condemned by using critics as racist for focusing substantially at the Muslim heritage of the eventual winner, Labour’s Sadiq Khan.

The Crosby Textor organization stated Fullbrook had taken a vacation to work with Johnson and had no contact with any of the organization’s customers. But Jon Trickett, the shadow Cabinet Office minister, stated he changed into involved about the scenario.

“There is a clean responsibility on MPs to keep away from actual or perceived conflicts of interest,” he stated. “It appears Johnson has no regard for this principle and the ministerial code would be nugatory were he the character accountable for implementing it, as the high minister is meant to do.

“Crosby has to straight away check in his company with the lobbying check in and provide a complete listing of the clients he represents. Johnson needs to also come smoothly as to what function Crosby had in formulating his sugar tax proposals. Both have serious questions to reply.”

A spokesman for CT Group, the parent corporation that includes the British and Australian companies, said: “As has been pronounced significantly, Mark Fullbrook has taken an excursion to volunteer for Boris Johnson’s leadership campaign and has no touch with any clients. To recommend or imply that CT Group has whatever to do with the marketing campaign’s policy bulletins is completely and fully wrong and deliberately misleading.”
There became no remark from Johnson’s marketing campaign team.

In January it emerged that Johnson received £23,000 in loans and donations from CTF Partners to assist pay for office and staffing expenses.

Crosby and his companies had been heavily worried in several Conservative election campaigns, a number of them a hit. Crosby became knighted after he helped David Cameron win a majority within the 2015 election.

However, he additionally oversaw the disastrous 2017 Tory election campaign that cost Theresa May her majority, wherein the Conservatives spent £4m with CTFP.

The Guardian eventually discovered that Crosby’s UK organization oversaw a network of secretive seasoned-Brexit Facebook campaigns, a part of a wider effort to undermine May and push Britain in the direction of a difficult Brexit.

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