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Home Men Health

Men’s Health Month is a medical advertising and marketing surprise

Joseph K. McMillan by Joseph K. McMillan
February 16, 2025
in Men Health
0

As a child, I consider the tune “June is bustin’ out throughout” from the musical Carousel. But Twitter is bustin’ out throughout with balderdash, baloney, and BS on many men’s health subjects. These days, June is Men’s Health Month, and with it comes some helpful reminders. If you go to the #MensHealthMonth hashtag on Twitter, you’ll cave in a rabbit hole of Tweets reminding you approximately what’s likely incorrect with you if you’re a person. Behind almost all of those Tweets are product promotions, scientific center advertising and marketing, physician practice PR, or other approaches to turn men’s fitness problems into money-makers.

Men’s Health Month is a medical advertising and marketing surprise 1

There’s no harm in seeking to make a buck, in keeping with se. But there is the harm in selling things that aren’t subsidized up through evidence and changing regular states of health into illness by redefining what human beings have to fear.

Among the marketing messages that caught our eye on Twitter:

  • – Research suggests #astragalus might also assist reverse the herbal shortening of telomeres on chromosomes that occurs with #growing old to gradual #hairloss.
  • – Help the men you understand to live happier, healthier lives! #CheckYourCalcium
  • – Simple assessments, just like the CT Scan, may be lifesavers even when you don’t suppose there’s a health situation.
  • – “Some men worry that their penis is simply too small.”

What would Men’s Health Month be without warnings about approximately low testosterone?

One reader was concerned about the subsequent Tweet from a large call medical middle in Chicago:
There’s not anything tough approximately the Tweet itself. It’s the information within the link that’s provided that goes ways. I asked Dr. Richard Hoffman, professor of inner medication and epidemiology and director of widespread inner medicine at the University of Iowa – and a longtime contributor to our task – to cope with the claims. Rush urges men to “Think Zinc” – telling them to “Make positive which you’re getting the encouraged day by day allowance — 15 milligrams consistent with day — of zinc thru ingredients together with pumpkin seeds (inside the shell), oysters, nuts, and beans, or by using taking a zinc complement.

But Dr. Hoffman responded: “The zinc claims are unfounded. Observational statistics (Leitzmann et al. in 2003 and Zhang et al. in 2008) truly suggest that zinc supplements are associated with an accelerated risk of prostate most cancers, even though the proof is insufficient to determine whether or not this a causal impact or due to confounding (such as guys who see urologists are much more likely to be on zinc, screened for, and identified with prostate cancer). I’m now not locating any studies searching whether increasing zinc consumption improves lower urinary tract symptoms in men with prostate growth. Rush tells guys to “Eat More Tomato Sauce.

They say, “Research has shown that eating huge quantities of cooked or processed tomato products — which includes tomato paste, spaghetti sauce, and ketchup — may be related to a discounted hazard of prostate most cancers. But Dr. Hoffman wrote: “This has not been verified in controlled trials. Tomatoes are part of the healthy Mediterranean food regimen, though the advice for eating ketchup reminds me of the school lunch kerfluffle throughout the Reagan management. Most crucial — get screened,” emphasizes Rush.

That is additionally, in all likelihood, the most repeated recommendation in Men’s Health Month. Rush states: “Most prostate cancers are silent, which means they don’t have signs and symptoms until they’re more advanced. So even if you don’t revel in signs and symptoms of prostate issues, it’s crucial to have regular physical checks and screenings to check for most prostate cancers. Dr. Hoffman, who worked on shared decision-making educational materials on prostate cancer for years, wrote me: “When even the American Urological Association shows supporting knowledgeable decision making, the recommendations to get everyday screening.

No consideration of overdiagnosis and overtreatment is ludicrous. In catching cancers early, screening unearths substantial proportions of indolent cancer—those cancers will not affect development, so treatments are needless, albeit luxurious, and associated with complications adversely affecting urinary, sexual, and bowel characteristics. While recommendations propose DISCUSSING screening with excessive-chance men at an earlier age, there is no evidence (due to the fact those men had not been included in the randomized trials) screening, and early remedy are beneficial. This is a reminder that advertising like the announcement of Men’s Health Month.

All of the advertising and marketing, and misinformation that includes it, is not always beneficial. People may be harmed by misleading, incorrect information or claims that move past the bounds of what proof has proven. When I initially asked Dr. Hoffman to reply, his first remark to be changed into: “Haven’t we commented on all of this before?” Yes, we’ve got. But that’s why it’s essential to keep doing so. The float of polluted records to the general public keeps and it desires to be wiped clean up whenever and anywhere we can.

Addendum on June 29:

Rita Rubin’s recent article in JAMA, “Debating Whether Checkups Are Time Wasted or Time Misused,” further explores some of the identical questions I raised above.

Previous Post

Take Control of your Health throughout Men’s Health Month

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Trio Sana Promotes Early Diagnosis and Treatment During Men’s Health Month

Joseph K. McMillan

Joseph K. McMillan

I started blogging in 2010 and never looked back. Since then, I've become a regular contributor to several online publications. In addition, I'm a doctor at NewYork-Presbyterian/Weill Cornell Medical Center in New York City, where I see patients in a wide variety of specialties including primary care, cardiology, nephrology, dermatology, gastroenterology, pulmonology, and geriatrics. I am currently pursuing my PhD in medical education at Weill Cornell Medical College.

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Trio Sana Promotes Early Diagnosis and Treatment During Men’s Health Month

Trio Sana Promotes Early Diagnosis and Treatment During Men's Health Month

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